DIGITAL MEDIA STRATEGIST AT TEGNA

WBNS -10TV Columbus OH – Posted by meadorm1 – Anywhere

Job Description

Responsibilities:

• Create recommendations for Paid Social, Social Management, and Display proposals

• Builds and executes paid social campaigns across Facebook, Instagram, LinkedIn, Snapchat, and Pinterest

• Develops strategies for Social Media management including content pillars and content calendars

• Creates visual content, copy, and curate elements for Social Media Management campaigns

• Builds and executes display, video, and native campaigns in the DSP

• Daily optimization in paid platforms

• Tracking implementation including dynamic call tracking, pixel development, and building of google analytic goals

• Management of internal social efforts (Commit to Be Fit, 10TV Athlete of the Week)

• Management of over $1 million in Social and Display campaigns

• Attends pitches for qualifying new business

• Attends digital analysis for top 10 clients

• Ongoing internal education on Social and Display including best practices

Qualified individuals may apply online at https://www.10tv.com/careers

Endless.

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