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26 Jan 2020

DIGITAL MEDIA STRATEGIST AT TEGNA

WBNS -10TV Columbus OH – Posted by meadorm1 Anywhere

Job Description

JOB DESCRIPTION

Responsibilities:

 

• Create recommendations for Paid Social, Social Management, and Display proposals
• Builds and executes paid social campaigns across Facebook, Instagram, LinkedIn, Snapchat, and Pinterest
• Develops strategies for Social Media management including content pillars and content calendars
• Creates visual content, copy, and curate elements for Social Media Management campaigns
• Builds and executes display, video, and native campaigns in the DSP
• Daily optimization in paid platforms
• Tracking implementation including dynamic call tracking, pixel development, and building of google analytic goals
• Management of internal social efforts (Commit to Be Fit, 10TV Athlete of the Week)
• Management of over $1 million in Social and Display campaigns
• Attends pitches for qualifying new business
• Attends digital analysis for top 10 clients
• Ongoing internal education on Social and Display including best practices​

How to Apply

Qualified individuals may apply online at https://www.10tv.com/careers

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